E-Mail-Folge: Willkommensserie mit Ablauf, Texten und Importdatei

Die Folge

# E-Mail-Folge: Welcome series Kornblume Demo (Demo-Betrieb erfunden)

Musterarbeit von GL Tools, kein Kundenauftrag. Betrieb, Namen und Preis erfunden. Es wird nichts versendet.

## Ablauf

- Ausloeser: Signup via the shop newsletter form
- Ziel: First order within 14 days
- Abstaende (Tage): 0, 1, 3, 6, 10
- Austritt: Order placed, unsubscribe, or the fifth email sent

## E-Mail 1 (Tag 0): welcome and expectation

Betreff: Welcome to Kornblume Demo
Vorschautext: What you get from us, and how often we write.

Hi {{first_name|there}},

thanks for signing up. This is a fictional demo bakery, so nothing here is for sale, but a real shop would say the same: we bake sourdough every morning and write to you about once a week.

You will get baking tips, the weekly bread, and early notice of cake orders. You can leave at any time with the link at the bottom of every email.

Start here: pick this week's loaf.

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Kornblume Demo-Baeckerei (fictional), Beispielstrasse 1, 12345 Musterstadt. Unsubscribe: {{unsubscribe_url}}

Knopf: Pick this week's loaf -> https://kornblume-demo.example/week

## E-Mail 2 (Tag 1): story and trust

Betreff: How a loaf gets its sour
Vorschautext: Flour, water, salt and a starter that is eight years old.

Hi {{first_name|there}},

Our bread has four ingredients: flour, water, salt and a starter that gets fed twice a day. The starter does the work that yeast does in a supermarket loaf, and it takes sixteen hours instead of two.

That is why the crust crackles and the crumb stays moist for days. Our baker Mira wrote down the whole process, step by step.

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Kornblume Demo-Baeckerei (fictional), Beispielstrasse 1, 12345 Musterstadt. Unsubscribe: {{unsubscribe_url}}

Knopf: Read how we bake -> https://kornblume-demo.example/process

## E-Mail 3 (Tag 3): useful tip

Betreff: Keep your loaf fresh for four days
Vorschautext: Paper bag, cut side down, never the fridge.

Hi {{first_name|there}},

A good loaf lasts three to four days if you store it right. Keep it in a paper bag or a bread box, cut side down on a board. Skip the fridge; it dries the crumb out.

For longer, slice the loaf and freeze it. Toast slices straight from the freezer.

We put the full storage guide on one page.

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Kornblume Demo-Baeckerei (fictional), Beispielstrasse 1, 12345 Musterstadt. Unsubscribe: {{unsubscribe_url}}

Knopf: See the storage guide -> https://kornblume-demo.example/storage

## E-Mail 4 (Tag 6): soft offer

Betreff: Your first Saturday box
Vorschautext: One loaf, baked that morning, at your door by ten.

Hi {{first_name|there}},

If you would like to try us, the Saturday box is the simplest way: one loaf, baked that morning and at your door by ten. You can skip any week up to Thursday and cancel whenever you like.

In this demo the price is 9 EUR; a real shop would state its own.

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Kornblume Demo-Baeckerei (fictional), Beispielstrasse 1, 12345 Musterstadt. Unsubscribe: {{unsubscribe_url}}

Knopf: Order a Saturday box -> https://kornblume-demo.example/box

## E-Mail 5 (Tag 10): last note and question

Betreff: A question about your bread
Vorschautext: One line is enough, we read every reply.

Hi {{first_name|there}},

This is the last email of the welcome series. After this we write about once a week, and you can change that in your settings.

One question: what do you want to bake or buy most? Hit reply and tell us in a line. A person reads every answer.

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Kornblume Demo-Baeckerei (fictional), Beispielstrasse 1, 12345 Musterstadt. Unsubscribe: {{unsubscribe_url}}

Knopf: Set your email preferences -> https://kornblume-demo.example/preferences

## Grenzen

Zustellbarkeit haengt von Absenderdomain (SPF, DKIM, DMARC) und Listenqualitaet ab und liegt beim Kunden; Oeffnungs- und Klickraten werden nicht zugesagt. Versand und Einwilligung (Double-Opt-in) richtet der Kunde in seinem Werkzeug ein.

So etwas für deinen Betrieb?

Beschreib kurz, was du brauchst. Du bekommst einen Festpreis, bevor ich anfange; ohne dein Ja passiert nichts.

Zur Werkstatt